
What are our key success metrics? (number of brochure requests, number of attendees at our open days, conversion of prospective students…). What is the purpose of our data? (students conversion, alumni campaigns…). Who is managing them? (admission professionals, student ambassadors…). Where do they come from? (website, social media, open days, universities fairs…). So, to start, you need to KNOW your data.
Nowadays, with the omnipresence of digital and the multiplication of sources of data and channels, it can be pretty overwhelming.